Last week I went to San Diego to attend a conference for woman automotive journalists. This event was put together by a group called Heels & Wheels, who believe it’s important for all of us to be reminded of the purchasing power of women. For example, women account for 49% of the car-buying market. Also, almost 80% of the purchasing decisions are made by women. Lastly, American women have a purchasing power of over $5 trillion.
Knowing this, Heels & Wheels worked with some auto manufacturers to bring cars to us women writers to drive. After spending the day with a whole bunch of vehicles, we were able to participate in a round table about what we find important in a vehicle, what is important to those we represent. In addition, we discussed the dealership experience and how it may be improved upon. Read more »










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